The initial plan was to promote the moment by creating a charming TikTok/Reels video, incorporating a popular TikTok sound to enhance its appeal. Additionally, we intended to follow up with Jess for an interview to craft a compelling news story for our website. However, overnight, we were pleasantly surprised to discover that the video had gone viral, catching the attention of Newsweek. They reached out to us to feature our story on their website. In response, we swiftly coordinated with Newsweek to showcase the dynamic duo on their platform.
Jess and Kenley featured on Newsweek.
Jess and Kenley on TikTok
1.2M+ Views, 179k Likes
15% Engagement Increase
Jess and Kenley on Facebook
1.95M+ Plays, 98.4k Likes
5% Engagement Increase
Jess and Kenley on Instagram
2.2M+ Plays, 178k Likes
8.9% Engagement Increase
News story writing
Social Media Analytics
Social Media Planning
Videography
Video Editing
Community Engagement
The video's rapid virality overnight propelled the story onto Newsweek's platform. Within just two days, the duo amassed millions of fans, leaving an indelible mark on the University. In total, the video amassed 5.3M+ plays, and 455.4k likes, increasing social media engagement by 28.9%.