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SEU Outdoor Commencement Overhead Shot, by Denise Panyik-Dale
SEU 2023 Outdoor Commencement
SEU 2023 Outdoor Commencement
Saint Elizabeth University prepared for its first outdoor commencement ceremony in six years. My mission was to craft a visual narrative through digital content that would not only capture the essence of the day but also ignite excitement in students and family members. With a week-long buildup leading to this event, my aim was to generate anticipation and enthusiasm for the grand occasion.
Saint Elizabeth University prepared for its first outdoor commencement ceremony in six years. My mission was to craft a visual narrative through digital content that would not only capture the essence of the day but also ignite excitement in students and family members. With a week-long buildup leading to this event, my aim was to generate anticipation and enthusiasm for the grand occasion.
Creative Process and Strategy
Creative Process and Strategy
Beginning with Instagram stories, I initiated a countdown while engaging students through interactive polls. Additionally, I curated throwback footage from previous commencement years to heighten anticipation for the upcoming event. On commencement day, I captured live video and photos, providing real-time updates throughout the event to keep the audience engaged and informed. Additionally, I introduced the hashtag #SaintE2023 to boost student engagement and promote memorable graduation moments.
Instagram stories related to commencement, May 1st - May 19th 2023.
Graduates holding their degrees, taken by me.
Faculty in commencement regalia, taken by me.
Commencement live video captured and edited by me.
Graduates posing, taken by me.
Skills Used and Learned
Skills Used and Learned
Photography
Videography
Social Media Management
Content Creation
Time Management
Critical Thinking
Results
Results
Successfully leveraging Instagram and Facebook, I cultivated social media engagement, particularly focused on commencement content. With a consistent 19-25% engagement rate per still image post, commencement was a resounding success, resonating with both students and families alike.
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