Embedded Files
Students showing off their new branded t-shirts at the Power your Possible Brand Launch event, collage photos taken and created by me.
Power Your Possible
Power Your Possible
Saint Elizabeth University embarked on a new journey to unveil a new brand campaign, aimed at telling the University's story in a compelling and distinctive way. Collaborating seamlessly with the dynamic teams within the communications and marketing departments, I spearheaded the creation of a series of videos through student interviews to amplify the storytelling of our newfound brand identity. The videos would be used to promote our Brand Launch event, ultimately unveiling our brand:
Saint Elizabeth University embarked on a new journey to unveil a new brand campaign, aimed at telling the University's story in a compelling and distinctive way. Collaborating seamlessly with the dynamic teams within the communications and marketing departments, I spearheaded the creation of a series of videos through student interviews to amplify the storytelling of our newfound brand identity. The videos would be used to promote our Brand Launch event, ultimately unveiling our brand:
Power Your Possible.
Power Your Possible.
Creative Process and Strategy
Creative Process and Strategy
I collaborated with four students to conduct interviews across various locations. These interviews were captured on video and strategically planned for release over four weeks, generating excitement leading up to both the brand launch video and the grand unveiling event.
Power Your Possible Interview Candidates
Power Your Possible Interview Candidates
Power Your Possible: Highlighting Campus Talent
Power Your Possible: Highlighting Campus Talent
Following the successful brand launch, I dedicated myself to nurturing our newfound brand identity by spotlighting two outstanding members of the campus community each month for social media promotion. This involved capturing professional headshots, crafting captivating social media graphics, composing engaging news stories, and producing compelling video content.
Skills Used and Learned
Skills Used and Learned
Photography
Videography
Interviewing
Adobe Premiere Pro
Campaign Strategy
Community Engagement
Results
Results
The brand launch for Saint Elizabeth University was a resounding success, marking the beginning of a transformative journey. The unveiling was met with enthusiasm, as over 250 students, staff, and members of the campus community joined us to celebrate the grand launch! This solidified the brand's identity and fostered a sense of pride and connection within the Saint Elizabeth University community.
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