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SEU Christmas Collage, photos taken by Denise Panyik-Dale.
Merry Christmas SEU
Merry Christmas SEU
Annually, our communications and marketing team undertakes the task of crafting a festive and creative Christmas video to uplift our campus community. Given our identity as a Catholic university, we faced the additional challenge of ensuring the video was inclusive and aligned with the university's values.
Annually, our communications and marketing team undertakes the task of crafting a festive and creative Christmas video to uplift our campus community. Given our identity as a Catholic university, we faced the additional challenge of ensuring the video was inclusive and aligned with the university's values.
Creative Process and Strategy
Creative Process and Strategy
The university community came together to share their perspectives on Christmas through individual and group interviews. As students and community members expressed what the holiday meant to them, the atmosphere of the video was supplemented by live music performed by the university president and a dedicated faculty member. Initially concealed, the musicians added depth to the dialogue of the video. Their identities are unveiled at the end of the video, symbolizing the unity and harmony that Christmas brings to the community.
Skills Used and Learned
Skills Used and Learned
Videography
Interviewing
Adobe Premiere Pro
Community Engagement
Creative Content Creation
Relationship Building
Results
Results
Our video garnered widespread appreciation from community members and professionals alike, earning recognition from The Collegiate Advertising Awards program. This prestigious national initiative celebrates exceptional talent in marketing professionals, focusing on excellence in advertising, marketing, and promotion tailored to higher education products and services. Through my contributions to the video's editing, our team achieved a remarkable feat, securing a Gold Collegiate Advertising Award.
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